Pokemon, also known as Pocket Monsters (ポケットモンスター) in Japan, is managed by the Pokémon company managed by the Japanese consortium between Nintendo, Game Freak and Creatures. Media franchise. Franchise copyright is shared by three companies, but Nintendo is the sole owner of the trademark. The franchise was created in 1995 by Satoshi Tajiri and focuses on fictional creatures known as "Pokémon." Humans are known as Pokémon trainers, capturing and training each other for exercise. The English slogan for the franchise is "Gotta Catch'Em All". The work in the franchise is set in the universe of Pokémon.